June 2026
How I diagnosed a 31% traffic drop that wasn't what the SEO team thought
A root-cause analysis from the Hackney Digital ecommerce project.
Read →Technical notes, research reflections, and analytics breakdowns.
A root-cause analysis from the Hackney Digital ecommerce project.
Read →How LOCO evaluation revealed what deep learning got wrong.
Read →Honest reflection on the process, the surprises, and what I'd do differently.
Coming soon